Marketing Research Assignment Example | Topics and Well Written Essays - 3500 words

Marketing Research - Assignment Example The recent trend to consume low fat or sugar-free products has been largely observed among the consumers. The interest of the consumers to eat healthy foods is a passing craze among the majority of the population globally. Product appraisal is an effective measure of identifying the specific sensory attributes that are associated with new products introduced in the market segments in order to satisfy consumers and meet their products’ expectation (Walker, 2002). Based on the extensive role of the carbohydrates in human nutrition, the health professionals have been recommending a reduction of the total intake of fat foods. Moreover, the present fad of calorie control in order to reduce the chances of obesity has been acting as a catalyst to increase the sale of products with low fat contents (Lauritzen, n.d.). The assignment elaborates on market research and market trends following a detailed analysis of the secondary sources in relation to the recent trend of consumers in opting for low-fat products in the UK market segments. Depending on the analysis of the UK market, figures and trends related to the subject topic are detailed on the basis of development of market and product mix. The report collected would help the market researcher in making efficient decisions based on which appropriate recommendations are made for effective business performances on a long-term and short-term basis. The market researcher of the marketing department of a UK supermarket chain has conducted a secondary research with the aim of obtaining adequate information about product mix that are demanded in the UK market segments. The recent trend of the UK market suggests a huge shift in the tastes and the preferences of the consumer in relation to health diets and low fat products. The shift in the general trend of consumption depicts an impending need of