Marketing Research Assignment Example | Topics and Well Written Essays - 3500 words

Marketing Research - Assignment Example The recent trend to consume low fat or sugar-free products has been largely observed among the consumers. The interest of the consumers to eat healthy foods is a passing craze among the majority of the population globally. Product appraisal is an effective measure of identifying the specific sensory attributes that are associated with new products introduced in the market segments in order to satisfy consumers and meet their products’ expectation (Walker, 2002). Based on the extensive role of the carbohydrates in human nutrition, the health professionals have been recommending a reduction of the total intake of fat foods. Moreover, the present fad of calorie control in order to reduce the chances of obesity has been acting as a catalyst to increase the sale of products with low fat contents (Lauritzen, n.d.). The assignment elaborates on market research and market trends following a detailed analysis of the secondary sources in relation to the recent trend of consumers in opting for low-fat products in the UK market segments. Depending on the analysis of the UK market, figures and trends related to the subject topic are detailed on the basis of development of market and product mix. The report collected would help the market researcher in making efficient decisions based on which appropriate recommendations are made for effective business performances on a long-term and short-term basis. The market researcher of the marketing department of a UK supermarket chain has conducted a secondary research with the aim of obtaining adequate information about product mix that are demanded in the UK market segments. The recent trend of the UK market suggests a huge shift in the tastes and the preferences of the consumer in relation to health diets and low fat products. The shift in the general trend of consumption depicts an impending need of

Service Journals Assignment Example | Topics and Well Written Essays - 1750 words

Service Journals - Assignment Example In 2012, the company was listed 3rd by Forbes among 10 world’s most innovative companies. This is an indication of good quality services, which is an aspect associated with innovativeness. The rating also reflects consumer satisfaction as it is based on customer feedback data among other parameters. Barnes & Noble Inc. is the major competitor with 1,300 book stores in the US and also sells products online. However, I did not choose the company because the company experienced losses recently in its digital business, which does not give a customer the desired motivation and confidence to engage in Barnes & Noble’s online business (hoovers.com). I expected to download the journals in my computer immediately after making the payment. I also expected to get the correct copies as I had ordered without any missing pages. There was a 25% discount for every third item purchased by the same customer and therefore I anticipated the discount on three journals. Overall, I expected the best service due to the fact that I was purchasing 10 items at once. 4a) Look at the advertisements and web pages (all promotions you can find) for this service. Describe them. Are they targeting the correct markets? How do these ads and promotions impact your expectations for the service? Do they overpromise? How would you change them? (make recommendations—don’t say â€Å"I’d leave them the same†) Amazon.com advertises products in a strategic manner that attracts customers’ attention. For every journal, there was a review of the contents and a background of the authors. This information was helpful in making a purchase decision since it highlighted what to expect and therefore I carefully chose those with the required information thereby avoiding unnecessary costs. The advertisements are targeted at a variety of market segments. Customers visiting the company’s website have the freedom to